A conscious company chooses to follow a business strategy where they seek to benefit both human beings and the environment. Conscious Company Media offers this definition,

While there’s no single answer that fits for-profit businesses across all sectors, we’ve settled on some overarching guidelines: a conscious company takes all stakeholders into account in its operations, decisions, and strategies, and has a higher purpose beyond profit. These mission- and purpose-driven companies consider, measure, and value the people, communities, and environment that their operations impact. And their goals go beyond “doing less bad,” such as reducing pollution or energy use — though of course that’s important. These companies seek to actively create a positive impact on the world around them in as many ways as possible.